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Networking Your Way to Better Business

Published in October 30th, 2006
Posted by Michael in Marketing Strategy
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Here is my review of the second part of the Portland Business Alliance networking event I attended last week. After the main networking session, Kathie Nelson from Networking for Busy People did a short workshop. Her main networking points were:

Get clear about what makes you unique in the language of the target customer
Get focused about [...]

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Networking and Leads - Portland Business Alliance

Published in October 25th, 2006
Posted by Michael in Marketing Strategy
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I went to three different networking events in the last 24 hours and it was a very interesting experience.
The first was held by the Portland Business Alliance (Chamber of Commerce) at the Rose Quarter. The networking and introductions began when I encountered a number of people outside the building who were trying to figure out [...]

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Who Influences Your Customers?

Published in October 10th, 2006
Posted by Michael in Marketing Strategy
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I went to an interesting event today. It was the monthly luncheon of the Oregon Chapter of the American Marketing Association and the speaker was talking about who it is that really influences your customers to buy your products or services. This has a major implication on where we spend our marketing budgets.
The speaker, Nick [...]

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How to Read Blogs Efficiently

Published in October 9th, 2006
Posted by Michael in Blogging
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Do you read many blogs? I never really did until recently. It seemed too much trouble to visit all the various sites so I missed out on a lot of useful information. Until I discovered Bloglines. Bloglines allows you to easily subscribe to the blogs you find and then instead of you visiting each [...]

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Client Won $60K in New Business!

Published in October 7th, 2006
Posted by Michael in Marketing Strategy
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I got a note from one of the companies I helped back in August to say they had just won a $60,000 piece of new business! I was very excited to hear about it as I had worked with the owner to create the proposal. It always gives me such a thrill when one of [...]

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