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Do Yellow Pages Ads Work?

Published in November 22nd, 2006
Posted by Michael in Marketing Strategy
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I recently created a yellow pages ad for one of my clients. At first they were a bit hesitant to go with a yellow pages ad as it seems quite expensive and many advertisers will tell you it doesn’t work.
A yellow pages ad is not the right tool for everyone but the research we did [...]

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More on Networking

Published in November 22nd, 2006
Posted by Michael in Marketing Strategy
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OK, this is the last post on my recent networking experiences. Sorry it has taken so long to finish this.
In addition to the Portland Alliance networking event, I went to two Greater Vancouver Chamber of Commerce (GVCC) events. The first was an evening event centered around the opening of a new showroom at Pacific [...]

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