Just a reminder that the clocks will go forward on March 11, 2007.
The US Energy Policy Act of 2005, passed last year, extended Daylight Saving Time (DST) in the U.S. by around four weeks. As a result, DST will start three weeks earlier on March 11, 2007, and end one week later [...]
Ask A Marketing Question?
Published in February 19th, 2007
If you have a marketing question that has you scratching your head, let us know what it is so that perhaps we can help you. There is no charge for this service (or any guarantees that we’ll have an answer!) but we’d like to know what is on your mind.
You can either leave your [...]
How Important Are Values in Business?
Published in February 16th, 2007
On Tuesday I went to the Oregon Chapter of the American Marketing Association Luncheon. Dan Harbison, Internet Marketing Manager, of the Portland Trail Blazers was the speaker. His topic was “Trail Blazers on the Courts – and on the Web” and he duly explained the Trail Blazers’ web strategy and what they were trying to [...]
Referral Ideas
Published in February 16th, 2007
Many small business live or die on referrals. For most companies referrals are a pretty random event. A company does good work, satisfies their customers and hopefully referrals will come. But did you know there are lots of ways you can encourage and manage referrals?
An excellent referral program came across my desk just a couple [...]
Delegation For Business Survival
Published in February 14th, 2007
John Jantsch in a recent Duct Tape Marketing Blog entry made an interesting point about how lack of delegation can stifle the growth of a business. The gist of his point is that not all tasks in a business are of equal value and if you can hire or outsource less important tasks. You can then focus your time on the higher value tasks and thereby generate more income.
I have seen the truth of this a few times myself. Before I decided to open Market Accelerators, I considered buying a small business……
Speaking engagement coming up!
Published in February 14th, 2007
I am speaking at the East Vancouver Business Association tomorrow (Thursday the 15th). It is being held at Big Al’s Bowling Alley off SE 164th. I’m not sure how much noise there will be and how well I will be heard as the meeting is going to be in an open area — the sports [...]
American Marketing Association Annual MAX Awards Coming to Portland
Published in February 13th, 2007
As many of you know, I am on the Board of Directors for the Oregon Chapter of the American Marketing Association. Its been fabulous being on the board and I am excited to report that it is time for our annual MAX awards on February 22nd at the Portland Art Museum in the renovated Kridel [...]
Portland Business Alliance Discount
Published in February 12th, 2007
I see that the Portland Business Alliance is offering a $100 off membership if you join in February. I recently joined the Greater Vancouver Chamber of Commerce (GVCC) and am considering the Portland Business Alliance also. I have attended the leads meetings of both organizations and some of the evening events of the GVCC. It [...]
What Does Your Marketing Say About Your Business?
Published in February 11th, 2007
How many business people do you know who say that their ads do not work or that they have been disappointed in how few people visit their website? its often because the person has not built a communications foundation.
Yellow pages ads are famous for being supposedly ineffective. Just look at pretty much any page at [...]
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