The Fraud Department?

Published in July 24th, 2007

I received a call today on the answering machine saying that I had some suspicious activity on my credit card. It left a 1-800 number for me to call the credit card company’s fraud department. I had just experienced a rejected transaction earlier in the day so I naturally assumed the worst and called straight away.
The number was answered by [...]

Discovering the Secrets of Bulls-Eye Marketing at the Portland Business Alliance

Published in July 19th, 2007

Posted by Michael in Marketing Strategy

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Myself, Jeff Schneider (Sandler Sales) and Bill Dolan (Spirit Media) will be doing a seminar for the small business forum (Cornerstones for Success) of the Portland Business Alliance on August 2nd.
The objective of the seminar will be to show business owners how to grow their revenue by properly targeting the right markets.
Many companies were [...]

The Right Message – Part 3

Published in July 7th, 2007

Posted by Michael in Communications

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OK, this is the last post in the series of the Right Marketing Message.
Here is my handy-dandy check list to help you evaluate if your marketing messages are going to work.
You know you are wasting your marketing budget if you can answer YES to many of these questions:

Does your messaging use mainly claims that [...]