Comments on: Green Marketing for Portland Vancouver? http://www.marketaccelerators.com/blog/2007/08/25/green-marketing-for-portland-vancouver/ Marketing Help for Small Business Tue, 31 May 2011 16:29:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael http://www.marketaccelerators.com/blog/2007/08/25/green-marketing-for-portland-vancouver/comment-page-1/#comment-2804 Michael Mon, 27 Aug 2007 16:33:37 +0000 http://blog.marketaccelerators.com/2007/08/25/green-marketing-for-portland-vancouver/#comment-2804 In some cases I am sure you are right. I often come across companies who think what they do is no different from their competitors. In some cases that might be true and should be a wakeup call for them to find a point of differentiation (If a customer cannot understand why one company is different from another, the criteria they will use is price!). I have interviewed the customers of many of my clients and it is interesting because even though the company may think it is no different from its competitors, the customer can often see points of difference -- just not what the company expected. As far as promoting being green, when a company does have green practices, its also related to the company just not getting around to it. Running a small business takes a huge amount of time and unfortunately the marketing often gets forgotten in the pressures of the day. What is that quote? The "tyranny of the urgent" vs what is really important. I experience it myself! In some cases I am sure you are right. I often come across companies who think what they do is no different from their competitors.

In some cases that might be true and should be a wakeup call for them to find a point of differentiation (If a customer cannot understand why one company is different from another, the criteria they will use is price!).

I have interviewed the customers of many of my clients and it is interesting because even though the company may think it is no different from its competitors, the customer can often see points of difference — just not what the company expected.

As far as promoting being green, when a company does have green practices, its also related to the company just not getting around to it. Running a small business takes a huge amount of time and unfortunately the marketing often gets forgotten in the pressures of the day. What is that quote? The “tyranny of the urgent” vs what is really important. I experience it myself!

]]> By: kevin http://www.marketaccelerators.com/blog/2007/08/25/green-marketing-for-portland-vancouver/comment-page-1/#comment-2803 kevin Mon, 27 Aug 2007 04:24:40 +0000 http://blog.marketaccelerators.com/2007/08/25/green-marketing-for-portland-vancouver/#comment-2803 Could the reason why businesses don't promote being green is that they know that their competition has similar practices and therefore assume that the consumer knows that they have green practices? That is, they take having green options for granted and don't think to promote the fact. This could happen in many circumstances where a business may think what they do is no big deal but might be what a certain subset of consumers are looking for. Could the reason why businesses don’t promote being green is that they know that their competition has similar practices and therefore assume that the consumer knows that they have green practices? That is, they take having green options for granted and don’t think to promote the fact.

This could happen in many circumstances where a business may think what they do is no big deal but might be what a certain subset of consumers are looking for.

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