I came across a great advertising site called Adverbox which showcases interesting ads from across the world. Most of these ads are from larger companies. Many of them are brand ads (i.e. cost millions, take ages to build awareness and don’t drive immediate sales) so they would not necessarily be suitable for small businesses. Nonetheless, [...]
Advertising Clichés
Published in September 11th, 2007
Have you noticed how the same old, tired, worn out phrases so often show up in small business advertising? If you don’t believe me take a look in your local paper or in the yellow-pages. I’m not quite sure why companies create ads with these phrases but I suppose it could be a play [...]
Marketing Blogs
Published in September 5th, 2007
As many of you know, I am part of a network of marketing coaches across the country — and the world for that matter — well the UK, Australia and Canada anyway — called Duct Tape Marketing. Many of my fellow coaches across the country have business blogs so I thought every now and then [...]
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