Have you noticed how the same old, tired, worn out phrases so often show up in small business advertising? If you don’t believe me take a look in your local paper or in the yellow-pages. I’m not quite sure why companies create ads with these phrases but I suppose it could be a play it safe strategy. If it works for the competition…..besides those ads are expensive so who wants to make a mistake!

It’s easy to be a critic but we’d like you to develop ads which are quite different to your competition. Show your customers why you are a better choice than your competition.

Anyway, I thought it would be fun and hopefully instructional to create a compilation of these overused terms in the hope of banishing them forever. Feel free to leave a comment with your own “favorites”

  • Specializing in residential and commercial (i.e. not specializing at all!)
  • Visa and MasterCard
  • Honest
  • Professional
  • Unmatched quality and service since 1964
  • Free estimates
  • We welcome new patients, families and children
  • Focus on total customer satisfaction!

What advertising terms would you like to see banished?

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