Wow, I just got back from the annual gathering of Duct Tape Marketing coaches and it was an amazing event. Coaches attended from all over the country as well as from overseas. By the time I got on the plane to come home my brain was so densely packed with information and ideas I thought I’d have to check it as baggage!
We had a number of interesting speakers including Chuck Hester from iContact which is a web based system that provides a platform for your online marketing campaigns. I use the system myself and it works pretty well. iContact allows you to use multiple channels such as email, RSS feeds, and blogs to distribute your message to your prospects and customers.
It can also do surveys and Chuck had a great marketing tip. He suggested creating a survey on an important current topic, sending it to your distribution (assuming it is large enough) and then communicating the results on your blog or even as a press release if the topic is interesting enough.
As I mentioned earlier, we have Duct Tape coaches outside the US. If you live outside the US and need help with your marketing consider contacting the following people: