This month’s Marketing News reports that an August Gallup poll reveals that 72% of American consumers now pay more attention to which country produces the goods they buy. Sixty-five percent say that they make an effort to avoid products bought in China and expressed a willingness to pay more for goods made in the USA.
Most [...]
Whose Truth in Advertising?
Published in November 27th, 2007
I noticed in the Columbian (our local newspaper) yesterday that one of the wireless phone companies was advertising “50% off all phones”. I thought, that is a pretty good deal but then I noticed the small print. “Offer available on select phones”. Hmm, what is wrong with this picture? Is it “All phones” or “select [...]
Marketing from the Pulpit
Published in November 25th, 2007
Our pastor at church today made a comment in his message that marketing people only want to sell you stuff. He said, “They want to make you buy even if you don’t want it”. Initially I thought well that is a bit cynical but on reflection, perhaps that is the way most people see marketing.
I [...]
The Latest Trends Courtesy of Google
Published in November 21st, 2007
I came across a very interesting tool today. It is called Google Trends and it is in their sand box area (beta programs under development that they make available to the public).
This tool shows you the trends in searches. For example, I put in “green construction” and got some interesting results. Not surprisingly the trend [...]
My Blog Address Has Moved!
Published in November 16th, 2007
I recently learned that having my blog at a subdomain address of http://blog.marketaccelerators.com was probably not helping my main site as far as search engines are concerned. This is because http://www.marketaccelerators.com is seen as a completely different site.
I have therefore moved it to http://www.marketaccelerators.com/blog. This then puts the blog right on the main site.
I use [...]
New Search Engine Optimization Resource
Published in November 15th, 2007
I recently came across a new resource for search engine optimization. It is being used by many of the Duct Tape Marketing coaches and is called www.searchenginenews.com. They have an excellent book which I have bought myself called “The Unfair Advantage Book on Winning the Search Engine Wars. Because the search engines continually change the [...]
How to Erase Permanent Marker from a White Board
Published in November 15th, 2007
Yup, we’ve all done it — with great enthusiasm we write our incredible marketing wisdom on the white board. Our client is stunned by our brilliance and breathless for the next point. To make room, we take our dry eraser to sweep the words into oblivion but, gulp, looks like they have been enshrined [...]
Target Being Sued Because Website Not Accessable to the Blind
Published in November 13th, 2007
I read today that a Federal judge is permitting a class action lawsuit against Target to go forward. According to the ruling, the plaintiffs — including the National Federation of the Blind — say that Target.com violates federal and state laws prohibiting discrimination against the disabled.
For some time now organizations like W3C have had [...]
Recession Coming?
Published in November 9th, 2007
The stock markets have been up and down a lot in the last few months and the press is full of articles on both sides of the “Will there ” or “will there not” be a recession next year. What do you think — are we in for a rough ride?
{democracy:2}
eZineArticles.com — a Good Idea?
Published in November 9th, 2007
I just read an interesting blog about eZineArticles.com by Maria Langer. Maria is the co-author of WordPress 2 which I like a lot although it is becoming slightly out of date now. Here is the link on Amazon — it doesn’t get great reviews but I think they are a little harsh. It helped me [...]
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