I recently came across a new resource for search engine optimization. It is being used by many of the Duct Tape Marketing coaches and is called www.searchenginenews.com. They have an excellent book which I have bought myself called “The Unfair Advantage Book on Winning the Search Engine Wars. Because the search engines continually change the way they rank websites, the book is revised monthly. So when you buy the book ($97) you also get a subscription to the site and to the monthly updates.
One of the things I learned is that depending on how your server is setup, people can go to your site in a couple of ways. For example http://www.yourdomain.com or http://yourdomain.com without the www. The only problem is that the search engines count these as two different sites! That means that your page count and therefore ranking can be split.
It looks like my site may be doing that so I need to add some code to a file called .htaccess. I’ll let you know if it works!
I also learned that my blog should be moved. More in the next post!