Our pastor at church today made a comment in his message that marketing people only want to sell you stuff. He said, “They want to make you buy even if you don’t want it”. Initially I thought well that is a bit cynical but on reflection, perhaps that is the way most people see marketing.
I see it in a slightly more noble light of helping match customers with a need, to the right companies and products that will fill that need. I believe people love to buy but hate to be sold. In fact trying to sell somebody something they don’t want will eventually backfire as they will not want to buy from you again. We all know it is much cheaper to keep a customer than to constantly replace lost customers with new ones. It is more effective to help people uncover their needs, build trust and help prospects conclude that your product or service is the right one.