This month’s Marketing News reports that an August Gallup poll reveals that 72% of American consumers now pay more attention to which country produces the goods they buy. Sixty-five percent say that they make an effort to avoid products bought in China and expressed a willingness to pay more for goods made in the USA.
Most large companies outsource their production overseas but I suspect that few small businesses do so. This could be another way in which small companies can out compete the big behemoths. If your company produces products made in the USA, don’t forget to tel your prospects.