I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the [...]
Micro Testing of Headlines
I recently read Tim Ferriss’s “The Four Hour Workweek” and listened to an interview between John Jantsch and Tim yesterday. The whole book is very thought provoking but there was one section in particular that caught my attention and that was with respect to Mirco Testing. Often when we are writing an ad we want [...]
Creating Your Sales Prospecting Plan – Referrals
(Check out my upcoming Referral seminars!) Referrals are a great method of prospecting but most businesses do not have a plan to maximize their referrals. They just let them happen in a random fashion. But why leave it to chance? The benefits of referrals are that your closing ratios are much higher when someone has [...]
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My Tweets
- Engineering colleague to me - "don't forget the NFS". My reply "what is NFS?". His reply "Oh sorry, I meant NFC". Blank look from me 2 weeks ago
- Sigh. Flight from Tokyo to Vancouver is 3 hours delayed. At least the lounge is nice. It even has a noodle bar 2011-12-22
- Good flight on Air Canada to Tokyo from Vancouver BC. Comfortable seats, friendly crew. To many repetitive ads on the in-flight TV though. 2011-12-16
- @Tanya_Horie wishing you all the best with your move. Must be a difficult time. 2011-11-17
- Just sat through another small earthquake here in Japan. 2011-07-29
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