Google AdWords For Small Business

Published in February 25th, 2008

Posted by Michael in Advertising, Podcasts

I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google�s AdWords and explains some of the [...]

Micro Testing of Headlines

Published in February 23rd, 2008

Posted by Michael in Advertising, Internet

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I recently read Tim Ferriss’s “The Four Hour Workweek” and listened to an interview between John Jantsch and Tim yesterday. The whole book is very thought provoking but there was one section in particular that caught my attention and that was with respect to Mirco Testing.
Often when we are writing an ad we want to [...]

Creating Your Sales Prospecting Plan – Referrals

Published in February 4th, 2008

Posted by Michael in Sales

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(Check out my upcoming Referral seminars!)
Referrals are a great method of prospecting but most businesses do not have a plan to maximize their referrals. They just let them happen in a random fashion. But why leave it to chance?
The benefits of referrals are that your closing ratios are much higher when someone has recommended you. [...]