The Clark County Chamber has a book club and they are in the process of studying John Jantsch’s book “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide”. I have been invited to be there to answer questions and provide extra insight. Its a good group of people so I encourage you [...]
Google Grants Adwords for Non-Profits
Published in April 28th, 2008
I came across an interesting piece of information today. Apparently for certain non-profits Google will give free advertising in the form of Google Adwords. The criteria is that the organization has to be a 501(c)(3) and cannot be religious or political in nature.
This could be a great way for non-profits to get the word out [...]
Podcasts on Advertising Now Available
Published in April 24th, 2008
If you haven’t checked out our podcast library now is the time to do it. We have two excellent new podcast interviews on the topic of small business advertising. Lorna Doberstein of KPAM radio gives us some insight about the power of radio advertising and Phil Bernstein from Clear Channel talks about the “7 Deadly [...]
Does Your Phone Manner Scare Prospects Away
Published in April 23rd, 2008
The other day someone was kind enough to give me a lead for a company that she thought was looking for some marketing help. I followed up within a couple of days and very quickly experienced one marketing problem. The person who answered the phone sounded irritable; as if my call was an interruption of [...]
Don’t Forget Local Search
Published in April 22nd, 2008
If most of your business comes from a particular city or area you should remember to submit your business details to the local section of the search engines. This will help your business float to the top when someone is searching for a business like yours in your city.
In Google you may have seen these [...]
Getting Things Done: The Art of Stress Free Productivity
Published in April 9th, 2008
I just wanted to let you know that On April 17th, 2008 from 10:00 to 11:00 AM, John Jantsch, founder of Duct Tape Marketing will be interviewing David Allen, the author of “Getting Things Done: The Art of Stress Free Productivity“.
This is a free event. You can register by visiting www.marketaccelerators.com
Great Example of Competitive Difference
Published in April 3rd, 2008
One of the foundational elements of small business marketing is to find a way to be different from your competitors in a way that is meaningful to customers. The best way to do this is to really understand their frustrations and pain. In that way you can tailor your products and services to best address [...]
Social Media Coaching!
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Want to Painlessly Put Social Media to Work in Your Business?
There's a lot of hype around social media but done right it can really help your business. Done poorly and you will waste hours.
Check out this self-paced online program consisting of easy to follow videos and instructions that will help you get the most out of the top social media services.
New Version – $25 off!
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Marketing Plan Pro is now powered by Duct Tape Marketing. For a limited time you can buy it for $25 off!
