Word of Mouth Marketing

Published in May 23rd, 2008
Posted by Michael in Internet, Marketing Strategy
2 Comments

** UPDATE **
I now have Andy Sernovitz’s Podcast interview up on my podcast site for you to listen to.
** END OF UPDATE **
I went to an excellent marketing conference yesterday at the Portland Art Museum. Weep all of you who weren’t able to go because you really missed something special.
The topic was “alternative” marketing [...]

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Marketing Conference in Portland

Published in May 14th, 2008
Posted by Michael in Events, Marketing Strategy
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On May 22nd at the Portland Art Museum, the Oregon Chapter of the American Marketing Association will be holding it’s annual conference and WOW it looks like it is going to be excellent.
The topic is Non-Traditional Marketing Goes Mainstream and there will be a strong line-up of speakers including Andy Sernovitz, Author of – Word [...]

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What Can We Learn from Women Entrepreneurs

Published in May 12th, 2008
Posted by Michael in Business Strategy
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My friend and fellow coach, Matthew Scott (Life’s Work Group Blog) has started an interesting conversation about what men should learn from women entrepreneurs.
The question arose from reflecting on our participation in the Microsoft Office Live Small Business conference for women entrepreneurs called Vision to Venture. There were over 450 women in attendance at the [...]

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Are you thinking big enough?

Published in May 10th, 2008
Posted by Michael in Business Strategy
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I spent the day at Microsoft’s Vision to Venture Women Entrepreneur’s conference yesterday. Yes, I know I’m a man but who really could turn down spending a day with 400 intelligent and talented business women?
Actually I was there as a Duct Tape Marketing Coach in support of John Jantsch who was one of the speakers. [...]

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