I have been asked a few times how I do my e-newsletters. Many people send a newsletter as a PDF attachment or as plain text and use Outlook or other email software. Unfortunately when they do that, many of the recipients don’t receive the e-mail because they get caught up in the spam filters.
There is [...]
Google Via Texting
Published in August 17th, 2008
If you don’t have a iPhone or some other web enabled phone you can still do Google searches via SMS texting. It is pretty simple. Put “google” (466453) as the address and the search keywords in the text area. Google will text you back the results. Sometimes you have to “reply” with more info but [...]
New Podcast Interview on PR
Published in August 12th, 2008
I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:
What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]
Interesting Advertising Blog
Published in August 4th, 2008
I am adding Phil Bernstein’s advertising blog to the Blogroll (links). He has some very interesting comments on advertising that could be of benefit to small business owners.
A couple of days ago he posted an excellent link to a blog that dissects radio ads (each Monday). You can read what they have to say about [...]
What is Green Marketing? Part Deux
Published in August 1st, 2008
My previous post was about defining Green Marketing and this continues the thinking.
The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are:
The marketing of environmentally [...]
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