I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:
- What is PR
- With the decline in the national media, why is PR still important
- Examples of good PR campaigns
- How to know if your PR is working
- Top tips to successful PR
- Should you be controversial to get PR?
- PR trends
Casey is a very articulate PR expert and this information will be of great value to many small business owners. Is PR part of your marketing plan? If not it should be.
Casey has spent more than 12 years in marketing communications. He has helped develop some of the largest public relations and advertising campaigns in the financial services, consumer and technology industries including PR Week’s 2004 Campaign of the Year.
He also develops strategic public relations efforts for national and local banks, credit unions, financial planners/investors, insurance companies and law firms.
Before forming LT Public relations, Casey managed many accounts for two of the worlds largest public relations agencies, Waggener Edstrom and Weber Shandwick.
Casey has a very interesting public relations blog which should be on your list to visit. If you need to reach him you can do so by phone at 503-477-9215.
Leave a comment if you find these podcasts useful.