Marketing in a Recession?

With all the bad economic news many companies cut back or postpone their marketing. I know if sounds self serving (since I am a marketing coach) but if you think about it, marketing is an investment in growing your company. It is not just a cost. If you are spending money on marketing and it is not working then you need to change something.

Of course it can take time for marketing to work. It is not always a quick fix but nonetheless a company who does marketing properly will outsell one that does not.

It’s obvious isn’t it? If a prospect doesn’t know you exist then how can they buy from you? If a prospect can’t see how you are different (better) from your competitors then why should they buy from you? If they don’t understand what you are selling and how that can solve a problem then why should they buy?

These are all things that good marketing is designed to address. And it doesn’t have to be expensive. In fact in today’s economy if cash is short then you may have to pick marketing strategies that are less expensive (they exist). But you can’t sit still and hope because someone else will be marketing to your prospect and you will lose out.

This podcast interview with John Jantsch, author and founder of Duct Tape Marketing was actually recorded a couple of months ago but I thought it was worth calling to your attention. You can listen to it by clicking on the player below.

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