I recommend this excellent post from John Jantsch of Duct Tape Marketing about the value of social networks for business.
“Sometimes people question the benefits of belonging to multiple social networks and building out all those detailed profiles on each.
I dont know that I want to use this post to try to convince you on all the long-term merits of doing so as to simply point this out and let you draw some of your own conclusions.
John Jantsch on business exchangeGoogle my name – John Jantsch and you will find some of my various websites (good), some interviews Ive done on other sites, and, as of this writing – my profile on LinkedIn, Business Week Exchange, and Facebook – all on page one of the Google results.
So, what does that mean? Well, this value could be debated by some, but from a pure reputation management standpoint, I own the content on those profiles, so that could be good thing.
So, what do you find when you search your name?”