Our second session of the Sales and Marketing Rehab has been rescheduled for January 6th at 2:00 pm. For session two we will be answering your questions on Marketing.
We are going to use a different tool called CoolConferenceLive so hopefully it will be more reliable than the previous one.
We have already received some great questions [...]
Marketing Does Not Have to Be Expensive
Published in December 22nd, 2008
I came across this interesting video today on YouTube. It was completely shot on a cell phone. It is not really a marketing video although it could easily have been used for a non-profit. My point is that the quality of your message will always trump the cost of the technology you use to create [...]
OregonChapter of AMA is Looking for Breakout Session Presenters
Published in December 18th, 2008
As some of you know, I am a board member of the Oregon Chapter of the American Marketing Association. We are in the process of planning our annual conference and are looking for presenters for the breakout sessions.
The theme this year is the science of branding or “Brandology”.
To find out more download the following Word [...]
A Copywriting Lesson
Published in December 17th, 2008
Phil Bernstein has an excellent blog that I enjoy reading. He has an interesting post today that is an unfortunate lesson in copywriting. He shows this recent picture of a recently unemployed gentleman in New York:
The picture was carried as the cover story in Business Week and the sad part is that the text is [...]
Technical Difficulties
Published in December 17th, 2008
We are supposed to have part two of the Sales and Marketing Rehab at the moment but it looks like the teleconference provider is down. I can’t get through and neither it seems can anyone else.
Many apologies to those who are trying to dial in. At this point I think all we can do is [...]
What is Public Relations?
Published in December 16th, 2008
Casey Boggs from LT Public Relations, talks in his blog about what PR is and what it is not. He has some great examples of misconceptions.
At LT Public Relations, we’re constantly up against what people think public relations is and we’ve realized the perception is usually not good–and the understanding of what PR [...]
Sales and Marketing Rehab – Session 1 on Sales
Published in December 15th, 2008
Last week, the Sales and Marketing Doctors were in session and many people were brave enough to put themselves on the examination table.
Join myself and Jeff Schneider of Sandler Training for the first in a series of Sales and Marketing Podcast interviews recorded live and answering questions from the audience. Questions included:
I do best when [...]
Taking On A Giant in Travel – AMA Luncheon
Published in December 3rd, 2008
The Dec 9th (Tuesday), Oregon Chapter of the American Marketing Association luncheon will feature Kent Craford, CEO and co-founder, SeaPort Airlines and Steve Kokes, President & Strategic Director, Coates Kokes. They will talk about launching a new alternative airline in the midst of of economic turbulence for the struggling airline industry
11:30AM-1PM Luncheon
Governor Hotel
614 [...]
Free Sales and Marketing Rehab Sessions Beginning Dec 10th
Published in December 2nd, 2008
Don’t forget our free sales and marketing rehab sessions are beginning on December 10th. The first session will be on the topic of sales and we will have our resident sales expert, Jeff Schneider on the phone ready to take you calls. There is no charge for these sessions and they should be a lot [...]
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