A Copywriting Lesson

Phil Bernstein has an excellent blog that I enjoy reading. He has an interesting post today that is an unfortunate lesson in copywriting. He shows this recent picture of a recently unemployed gentleman in New York:

The picture was carried as the cover story in Business Week and the sad part is that the text is too small to be read. Thousands of people will see this picture and someone may have been able to offer him a job but his message was lost by trying to squeeze too much on the page. How many of us do the same thing with our company message?

Read more over at Phil’s blog:

Opportunity Missed « Portland’s Finest Advertising Blog.

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