Can You Handle the Growth?

Published in February 26th, 2009
Posted by Michael in Business Strategy
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This story is perhaps a lesson to us all.
Last year I was hired by a company that wanted to take their business to the next level. They were much more committed than the average company and even developed a new service to better meet the needs of their customers. They diligently went through the marketing [...]

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Times are Tough But Can You Afford Not to do Marketing?

Published in February 25th, 2009
Posted by Michael in Business Strategy, Marketing Strategy
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As you might expect, I meet quite a lot of business owners in the course of a week. It is interesting to hear their perspective on marketing since this economic crisis started to worsen back in November. I have definitely seen a change in attitude. I am now seeing two very clear camps whereas previously [...]

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Make a Referral – jump start the economy

Published in February 17th, 2009
Posted by Michael in Marketing Strategy, Networking, Social media
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We’re pledging to make a referral to a business we want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan – won’t you join us.
http://www.makeareferralweek.com/pledge
Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a [...]

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Conversation with the Vancouver Business Journal

Published in February 13th, 2009
Posted by Michael in PR, Podcasts
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I recently completed an interesting interview with John McDonagh who is the publisher of the Vancouver Business Journal. This podcast will give you some great insights into the publishing of a local business journal. If you want to understand how the media tick you will enjoy this recording.Perhaps of surprise to some business owners [...]

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