Each year the Oregon Chapter of the American Marketing Association holds their conference. This year the theme is on branding in the era of social marketing.
Forward ’09: Brandologie is the latest in a series of professional development conferences held each spring in Portland, Oregon by the American Marketing Association (AMA). AMA Oregon’s conference attracts hundreds of senior-level professionals from throughout Oregon, Washington, California and Vancouver, B.C. This year’s event looks at the science of branding, with two tracks and keynote presenters from around the globe. For the first time, AMA will also be hosting a concurrent event: The Placement Project. Directed toward job seekers, young professionals and students, this event will focus on the fine art of personal branding in the age of social marketing.
We’re in a world now where people use brands to construct their personal, professional and social identities-where the meaning of a brand is based on the connections between people that transcend charts and graphs. It’s all about cultural relevance and emotions-not hype.
Here are some of the speakers:
Gavin Coombes | CEO | FutureBrand Singapore
Ken Smith | Acount Director | Wieden+Kennedy
Jody Turner | Founder and CEO | Culture of Future
Tim Stock | Partner and Managing Director | scenarioDNA
Mike Sommers | SVP Product Management | KickApps
Jared Reitzin | CEO and Founder | mobileStorm
Dani Zizak | VP, Director of Global Marketing | Wolverine World Wide, Inc
June 3rd, 2009 at the Governor Hotel in Portland, Oregon.
To learn more, visit www.ama-pdx.org