Business Plan Pro – Free for Oregonians on July 1st!

Published in June 22nd, 2009

Palo Alto Software, the makers of Business Plan Pro and Marketing Plan Pro are giving away free copies of Business Plan Pro Premium on July 1st as part of a program to support entrepreneurs and businesses in their home state of Oregon. The company has long been an advocate for small business and this is [...]

What is the Role of Failure in Success?

Published in June 19th, 2009

Posted by Michael in Advertising, Business Strategy

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I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success.
The worldview for failure is usually:
Failure <- Me -> Succes
In this view we can either fail or succeed depending on how we do.
An alternative, but better in my opinion, [...]

Attract the Ideal Customer

Published in June 8th, 2009

Posted by Michael in Marketing Strategy

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I presented the “7 Steps to Successful Small Business Marketing” at a class full of entrepreneurs at Clackamas Community College last week. It was a fun group and we had a great time. I had intended speaking for an hour or so plus questions but we eventually wrapped up after 2 and a half hours. [...]