Comments on: Churches and Non-Profits Also Need Marketing http://www.marketaccelerators.com/blog/2010/02/28/churches-and-non-profits-also-need-marketing/ Marketing Help for Small Business Tue, 31 May 2011 16:29:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Randy Vaughn http://www.marketaccelerators.com/blog/2010/02/28/churches-and-non-profits-also-need-marketing/comment-page-1/#comment-13912 Randy Vaughn Mon, 01 Mar 2010 17:17:20 +0000 http://www.marketaccelerators.com/blog/?p=481#comment-13912 Michael, Of course this caught my attention since we serve this market as well. Appreciate your thoughts - I love Duct Tape Marketing for non-profits and for churches. Just like small business, this sector is often negligent and often wreckless with marketing dollars because they are not basing their decisions on a sound marketing foundation. So "little things" like tracking get overlooked and they have no way of knowing true ROI. So copycat marketing becomes the norm. Down here in Texas, we get postcards every single day from a church in the area. Very little tracking mechanisms built in. Be well brother! -Randy Michael,
Of course this caught my attention since we serve this market as well. Appreciate your thoughts – I love Duct Tape Marketing for non-profits and for churches. Just like small business, this sector is often negligent and often wreckless with marketing dollars because they are not basing their decisions on a sound marketing foundation. So “little things” like tracking get overlooked and they have no way of knowing true ROI. So copycat marketing becomes the norm. Down here in Texas, we get postcards every single day from a church in the area. Very little tracking mechanisms built in.

Be well brother!

-Randy

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