I love the way some companies innovate and take an old, perhaps staid product and innovate. Starbucks did it with coffee, Cirque Du Soleil did it with Circuses and now this company has done it by embedding LEDs into their carpets. You can read more about it on the Fast Company Blog: http://www.fastcodesign.com/1662978/dutch-company-integrates-led-wayfinding-into-its-carpets