Wow, it seems the news is bad every day. Yesterday I read about all the problems with Europe’s financial system. It shouldn’t be a surprise to me but the degree to which the world economies are linked is amazing. The word bailout has become quite an emotional one for people on both sides of the [...]

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I recently came across an interesting blog, courtesy of the Just Business blog (from the Vancouver Business Journal), called Get Rich Slowly. The article was about how to make more time in your life. The author talks about various strategies from a personal point of view but I think the principle applies for how you [...]

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With all the bad economic news many companies cut back or postpone their marketing. I know if sounds self serving (since I am a marketing coach) but if you think about it, marketing is an investment in growing your company. It is not just a cost. If you are spending money on marketing and it [...]

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I am very excited to announce that through my affiliation with Duct Tape Marketing, we are now a Sage Preferred Vendor. This means that Sage Authorized Resellers can use our marketing services and receive co-op funds of up to 70% of the cost.
I am looking forward to helping Sage Resellers to grow their business.
We will [...]

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It’s been about a year in the works but Palo Alto Software’s Marketing Plan Pro software is now powered by Duct Tape Marketing. What this means is that the software’s methodology has been modified to use the Duct Tape Marketing process. It lines up nicely with the workbooks and is something I will be using [...]

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I have been asked a few times how I do my e-newsletters. Many pople send a newsletter as a PDF attachment or as plain text and use Outlook or other email software. Unfortunately when they do that, many of the recipients don’t receive the e-mail because they get caught up in the spam filters.
There is [...]

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If you don’t have a iPhone or some other web enabled phone you can still do Google searches via SMS texting. It is pretty simple. Put “google” (466453) as the address and the search keywords in the text area. Google will text you back the results. Sometimes you have to “reply” with more info but [...]

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I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:

What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]

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I am adding Phil Bernstein’s advertising blog to the Blogroll (links). He has some very interesting comments on advertising that could be of benefit to small business owners.
A couple of days ago he posted an excellent link to a blog that dissects radio ads (each Monday). You can read what they have to say about [...]

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My previous post was about defining Green Marketing and this continues the thinking.
The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are:

The marketing of environmentally [...]

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