Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship responsibility to take marketing seriously. Members, congregations and donors expect their donations to be wisely used to the benefit of the [...]
Be Single Minded in Your Marketing
Published in January 18th, 2010
Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing.
Think about Verizon Wireless. They are a great example of [...]
A Few Broken Links?
Published in December 27th, 2009
Posted by Michael in Uncategorized
A new version of WordPress came out recently and I decided to upgrade only to discover that the data base that is running on this site was a bit old. I had to figure out how to update the data base and something went not quite right with the result that a few of my [...]
Communicate Your Business More Effectively With Graphics
Published in November 5th, 2009
A couple of weeks ago I was in Boulder Co for the annual Duct Tape Marketing coaches gathering and we had a few really good speakers. Lesa Snider, who I have met before, is a really good presenter. She is an evangelist for iStockPhoto.com and is the author of Photoshop CS4: The [...]
Michael Thompson Awarded Certified Market Coach Accreditation
Published in October 27th, 2009
Posted by Michael in Announcements
Last week I was at the Duct Tape Marketing annual gathering in Boulder Co. As some of you know I have been a Duct Tape Marketing Coach for 3 years. In that time I have worked with numerous companies and seen some good results. Due to the success with clients and the level of [...]
New Logo for Small Business in Portland OR
Published in October 16th, 2009
Some of you were kind enough to help a client of mine pick a new logo for his company. You may remember that I posted a link to a survey that showed his current logo and two other alternatives he was considering.
The three he wanted to have compared were:
Logo C was his original logo and [...]
Windows 7 Upgrade and iPhone
Published in October 14th, 2009
Posted by Michael in Technology
Looks like the problem with my USB ports and Windows 7 also affects my ability to update my iPhone. The other night I attached the iPhone and was notified there was a firmware upgrade available. Unthinkingly I clicked “yes”. A few minutes into the upgrade the process froze and left my iPhone unusable! Not a [...]
Windows 7 Upgrade Experience
Published in October 11th, 2009
Posted by Michael in Technology
Over the weekend I upgraded my computer from Vista (64 bit version) to Windows 7 (64 bit) and I thought some of you might find my experience interesting.
After putting in the DVD of Windows 7 Ultimate, the installer told me that a number of my existing applications, including iTunes, would have to be [...]
Social Media and Linked-In for Sales Prospecting
Published in October 3rd, 2009
In my newsletter I have begun a series on sales prospecting using social media. The last two issues have been on techniques and tips to use Linked In to find and develop sales prospects. Future issues will focus on Facebook and Twitter.
My newsletter is free and you can unsubscribe at any time. At the moment [...]
Word 2007 Trick to Removing a Paragraph Style
Published in September 30th, 2009
Posted by Michael in Technology
It has been driving me crazy how to remove a style that I had applied to a paragraph. Originally I had set it up to be an “emphasis” style but when I pressed “normal” nothing happened for some reason. It remained emphasized! Very annoying. After quite a bit of research I figured out one way [...]
Social Media Coaching!
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Next Social Media Coaching Program Starts April 13
There's a lot of hype around social media but can it help your business? Join us for this no-bull 5 session group coaching program that will help you sort out how to create a social media plan.
Early bird savings through March 26th!
New Version – $25 off!
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Marketing Plan Pro is now powered by Duct Tape Marketing. For a limited time you can buy it for $25 off!
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