Be Single Minded in Your Marketing

Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging … Continue reading

Direct Mail Marketing – Podcast Interview

Many small business are interested in using direct mail but you need to know what you are doing in order to be successful. In this interview with Kurt Johnson, one of the founders of, we learn some tips and … Continue reading

If you are out of sight…you may become out of business!

A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote … Continue reading