Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing.
Think about Verizon Wireless. They are a great example of [...]

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Many small business are interested in using direct mail but you need to know what you are doing in order to be successful. In this interview with Kurt Johnson, one of the founders of PostcardBuilder.com, we learn some tips and tricks in creating direct mail campaigns that will result in increased leads and business [...]

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I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success.
The worldview for failure is usually:
Failure <- Me -> Succes
In this view we can either fail or succeed depending on how we do.
An alternative, but better in my opinion, [...]

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A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote from the study:
“When asked about their own banks, insurance companies and investment firms, 55% [...]

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Duct Tape Marketing’s Twitter feed tis morning pointed to an interesting video from Pitney Bowes with some great direct mail tips. The video gives some interesting insights into how people sort through their mail.

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Phil Bernstein has an excellent blog that I enjoy reading. He has an interesting post today that is an unfortunate lesson in copywriting. He shows this recent picture of a recently unemployed gentleman in New York:

The picture was carried as the cover story in Business Week and the sad part is that the text is [...]

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I am adding Phil Bernstein’s advertising blog to the Blogroll (links). He has some very interesting comments on advertising that could be of benefit to small business owners.
A couple of days ago he posted an excellent link to a blog that dissects radio ads (each Monday). You can read what they have to say about [...]

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I came across an interesting piece of information today. Apparently for certain non-profits Google will give free advertising in the form of Google Adwords. The criteria is that the organization has to be a 501(c)(3) and cannot be religious or political in nature.
This could be a great way for non-profits to get the word out [...]

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If you haven’t checked out our podcast library now is the time to do it. We have two excellent new podcast interviews on the topic of small business advertising. Lorna Doberstein of KPAM radio gives us some insight about the power of radio advertising and Phil Bernstein from Clear Channel talks about the “7 Deadly [...]

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I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the [...]

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