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	<title>Portland and Vancouver Small Business Blog &#187; Advertising</title>
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	<description>Marketing Help for Small Business</description>
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		<title>Be Single Minded in Your Marketing</title>
		<link>http://www.marketaccelerators.com/blog/2010/01/18/be-single-minded-in-your-marketing/</link>
		<comments>http://www.marketaccelerators.com/blog/2010/01/18/be-single-minded-in-your-marketing/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 04:50:42 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[competitive difference]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing focus]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=476</guid>
		<description><![CDATA[Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing. Think about Verizon Wireless. They are a great example of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Mail Marketing &#8211; Podcast Interview</title>
		<link>http://www.marketaccelerators.com/blog/2009/08/31/direct-mail-marketing-podcast-interview/</link>
		<comments>http://www.marketaccelerators.com/blog/2009/08/31/direct-mail-marketing-podcast-interview/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 18:09:35 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[direct mail tips]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[postcardbuilder.com]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=377</guid>
		<description><![CDATA[Many small business are interested in using direct mail but you need to know what you are doing in order to be successful. In this interview with Kurt Johnson, one of the founders of PostcardBuilder.com, we learn some tips and tricks in creating direct mail campaigns that will result in increased leads and business success. [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2009/08/31/direct-mail-marketing-podcast-interview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is the Role of Failure in Success?</title>
		<link>http://www.marketaccelerators.com/blog/2009/06/19/what-is-the-role-of-failure-in-success/</link>
		<comments>http://www.marketaccelerators.com/blog/2009/06/19/what-is-the-role-of-failure-in-success/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 02:39:40 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[success and failure]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=342</guid>
		<description><![CDATA[I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success. The worldview for failure is usually: Failure &#60;- Me -&#62; Succes In this view we can either fail or succeed depending on how we do. An alternative, but [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2009/06/19/what-is-the-role-of-failure-in-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you are out of sight&#8230;you may become out of business!</title>
		<link>http://www.marketaccelerators.com/blog/2009/03/20/if-you-are-out-of-sightyou-may-become-out-of-business/</link>
		<comments>http://www.marketaccelerators.com/blog/2009/03/20/if-you-are-out-of-sightyou-may-become-out-of-business/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:01:13 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[financial institutions]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=320</guid>
		<description><![CDATA[A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote from the study: &#8220;When asked about their own banks, insurance companies and investment firms, 55% [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2009/03/20/if-you-are-out-of-sightyou-may-become-out-of-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Mail Tips Video</title>
		<link>http://www.marketaccelerators.com/blog/2009/03/20/direct-mail-tips-video/</link>
		<comments>http://www.marketaccelerators.com/blog/2009/03/20/direct-mail-tips-video/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 15:59:59 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[direct mail tips]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=317</guid>
		<description><![CDATA[Duct Tape Marketing&#8217;s Twitter feed tis morning pointed to an interesting video from Pitney Bowes with some great direct mail tips. The video gives some interesting insights into how people sort through their mail.]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2009/03/20/direct-mail-tips-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Copywriting Lesson</title>
		<link>http://www.marketaccelerators.com/blog/2008/12/17/a-copy-writing-lesson/</link>
		<comments>http://www.marketaccelerators.com/blog/2008/12/17/a-copy-writing-lesson/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 01:36:33 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=245</guid>
		<description><![CDATA[Phil Bernstein has an excellent blog that I enjoy reading. He has an interesting post today that is an unfortunate lesson in copywriting. He shows this recent picture of a recently unemployed gentleman in New York: The picture was carried as the cover story in Business Week and the sad part is that the text [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2008/12/17/a-copy-writing-lesson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interesting Advertising Blog</title>
		<link>http://www.marketaccelerators.com/blog/2008/08/04/interesting-advertising-blog/</link>
		<comments>http://www.marketaccelerators.com/blog/2008/08/04/interesting-advertising-blog/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 18:46:37 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[radio advertising]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/?p=108</guid>
		<description><![CDATA[I am adding Phil Bernstein&#8217;s advertising blog to the Blogroll (links). He has some very interesting comments on advertising that could be of benefit to small business owners. A couple of days ago he posted an excellent link to a blog that dissects radio ads (each Monday). You can read what they have to say [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2008/08/04/interesting-advertising-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Grants Adwords for Non-Profits</title>
		<link>http://www.marketaccelerators.com/blog/2008/04/28/google-grants-adwords-for-non-profits/</link>
		<comments>http://www.marketaccelerators.com/blog/2008/04/28/google-grants-adwords-for-non-profits/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 21:56:54 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[non-profit]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/2008/04/28/google-grants-adwords-for-non-profits/</guid>
		<description><![CDATA[I came across an interesting piece of information today. Apparently for certain non-profits Google will give free advertising in the form of Google Adwords. The criteria is that the organization has to be a 501(c)(3) and cannot be religious or political in nature. This could be a great way for non-profits to get the word [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2008/04/28/google-grants-adwords-for-non-profits/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Podcasts on Advertising Now Available</title>
		<link>http://www.marketaccelerators.com/blog/2008/04/24/podcasts-on-advertising-now-available/</link>
		<comments>http://www.marketaccelerators.com/blog/2008/04/24/podcasts-on-advertising-now-available/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 16:25:15 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/2008/04/24/podcasts-on-advertising-now-available/</guid>
		<description><![CDATA[If you haven&#8217;t checked out our podcast library now is the time to do it. We have two excellent new podcast interviews on the topic of small business advertising. Lorna Doberstein of KPAM radio gives us some insight about the power of radio advertising and Phil Bernstein from Clear Channel talks about the &#8220;7 Deadly [...]]]></description>
		<wfw:commentRss>http://www.marketaccelerators.com/blog/2008/04/24/podcasts-on-advertising-now-available/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords For Small Business</title>
		<link>http://www.marketaccelerators.com/blog/2008/02/25/google-adwords-for-small-business/</link>
		<comments>http://www.marketaccelerators.com/blog/2008/02/25/google-adwords-for-small-business/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 04:58:04 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.marketaccelerators.com/blog/2008/02/25/google-adwords-for-small-business/</guid>
		<description><![CDATA[I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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