Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship responsibility to take marketing seriously. Members, congregations and donors expect their donations to be wisely used to the benefit of the [...]

continue reading.....

I was listening to Science Friday on National Public Radio today and they had an interesting segment on trust. The whole thing was inspired by the death of Walter Cronkite and that he apparently was a figure that inspired a high degree of trust. The host and guests were discussing why some people are more [...]

continue reading.....

I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success.
The worldview for failure is usually:
Failure <- Me -> Succes
In this view we can either fail or succeed depending on how we do.
An alternative, but better in my opinion, [...]

continue reading.....

I am just wrapping up my attendance at the Sage Insights conference in Nashville. It is a conference for Sage VARs/resellers and vendors. We had a Duct Tape Marketing booth at the trade show part of the conference.
Myself, John Jantsch (founder of Duct Tape Marketing) and a couple of other coaches got to talk to [...]

continue reading.....

I was reading www.freelinereport.com today and they mentioned an interesting new search engine for finding venture capital firms. Since I know a number of people who are in start ups I though it would be interesting to re-post it:
And finally: Finding a little bit of extra money for your dream project has just become a [...]

continue reading.....

This story is perhaps a lesson to us all.
Last year I was hired by a company that wanted to take their business to the next level. They were much more committed than the average company and even developed a new service to better meet the needs of their customers. They diligently went through the marketing [...]

continue reading.....

As you might expect, I meet quite a lot of business owners in the course of a week. It is interesting to hear their perspective on marketing since this economic crisis started to worsen back in November. I have definitely seen a change in attitude. I am now seeing two very clear camps whereas previously [...]

continue reading.....

It’s amazing to me that some businesses have no idea what a bad first impression they give a customer. A few weeks ago I went to a new dentist. When I called to make an appointment, the first thing they wanted to know was about the details of my insurance. It was very offputting and [...]

continue reading.....

Are you tired of going to networking events that yield few leads? Is your ideal customer in hiding?
How about this idea. Form your own networking evening in conjunction with two or three other companies who target the same customer as you. Each company invites their own customers and prospects and the result is that you [...]

continue reading.....

I recently came across an interesting blog, courtesy of the Just Business blog (from the Vancouver Business Journal), called Get Rich Slowly. The article was about how to make more time in your life. The author talks about various strategies from a personal point of view but I think the principle applies for how you [...]

continue reading.....