I know this sounds like a scam but it really isn’t. Over the last few years I have worked with a number of Pacific Northwest companies who have been beneficiaries of a fabulous matching federal grant program. The program is administered by the Northwest Trade Adjustment Assistance Center and it assists companies that have been [...]
Churches and Non-Profits Also Need Marketing
Published in February 28th, 2010
Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship responsibility to take marketing seriously. Members, congregations and donors expect their donations to be wisely used to the benefit of the [...]
Does Your Face Help or Hurt Trust in Your Business?
Published in July 24th, 2009
I was listening to Science Friday on National Public Radio today and they had an interesting segment on trust. The whole thing was inspired by the death of Walter Cronkite and that he apparently was a figure that inspired a high degree of trust. The host and guests were discussing why some people are more [...]
What is the Role of Failure in Success?
Published in June 19th, 2009
I attend an excellent sales training class every Wednesday morning and this week Jeff (our trainer) presented an interesting perspective about failure in the role of success.
The worldview for failure is usually:
Failure <- Me -> Succes
In this view we can either fail or succeed depending on how we do.
An alternative, but better in my opinion, [...]
Marketing Observations from The Sage Insights Conference
Published in May 14th, 2009
I am just wrapping up my attendance at the Sage Insights conference in Nashville. It is a conference for Sage VARs/resellers and vendors. We had a Duct Tape Marketing booth at the trade show part of the conference.
Myself, John Jantsch (founder of Duct Tape Marketing) and a couple of other coaches got to talk to [...]
New Angel Fund Search Engine
Published in March 10th, 2009
I was reading www.freelinereport.com today and they mentioned an interesting new search engine for finding venture capital firms. Since I know a number of people who are in start ups I though it would be interesting to re-post it:
And finally: Finding a little bit of extra money for your dream project has just become a [...]
Can You Handle the Growth?
Published in February 26th, 2009
This story is perhaps a lesson to us all.
Last year I was hired by a company that wanted to take their business to the next level. They were much more committed than the average company and even developed a new service to better meet the needs of their customers. They diligently went through the marketing [...]
Times are Tough But Can You Afford Not to do Marketing?
Published in February 25th, 2009
As you might expect, I meet quite a lot of business owners in the course of a week. It is interesting to hear their perspective on marketing since this economic crisis started to worsen back in November. I have definitely seen a change in attitude. I am now seeing two very clear camps whereas previously [...]
First Impression?
Published in October 24th, 2008
It’s amazing to me that some businesses have no idea what a bad first impression they give a customer. A few weeks ago I went to a new dentist. When I called to make an appointment, the first thing they wanted to know was about the details of my insurance. It was very offputting and [...]
New Idea – Build Your Own Power Networking Event
Published in October 15th, 2008
Are you tired of going to networking events that yield few leads? Is your ideal customer in hiding?
How about this idea. Form your own networking evening in conjunction with two or three other companies who target the same customer as you. Each company invites their own customers and prospects and the result is that you [...]
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