It’s been about a year in the works but Palo Alto Software’s Marketing Plan Pro software is now powered by Duct Tape Marketing. What this means is that the software’s methodology has been modified to use the Duct Tape Marketing process. It lines up nicely with the workbooks and is something I will be using [...]

continue reading.....

I have been asked a few times how I do my e-newsletters. Many pople send a newsletter as a PDF attachment or as plain text and use Outlook or other email software. Unfortunately when they do that, many of the recipients don’t receive the e-mail because they get caught up in the spam filters.
There is [...]

continue reading.....

If you don’t have a iPhone or some other web enabled phone you can still do Google searches via SMS texting. It is pretty simple. Put “google” (466453) as the address and the search keywords in the text area. Google will text you back the results. Sometimes you have to “reply” with more info but [...]

continue reading.....

I came across a great free tool that lets your clients leave you a voice message. The message can be downloaded and used for many purposes. I thought this might be a great way of gathering client testimonials. Some people don’t want to take the time to write something but they may record a message.
The [...]

continue reading.....

I just wanted to let you know that On April 17th, 2008 from 10:00 to 11:00 AM, John Jantsch, founder of Duct Tape Marketing will be interviewing David Allen, the author of “Getting Things Done: The Art of Stress Free Productivity“.
This is a free event. You can register by visiting www.marketaccelerators.com

addthis_url [...]

continue reading.....

I came across an amazing visual dictionary today. I’m not sure it is completely on the topic of sales and marketing but seems like it could be very useful for developing search engine key words or for brainstorming.
Its a website called Visuwords  and it shows word maps in a neural net sort of way. It [...]

continue reading.....

I came across a very interesting tool today. It is called Google Trends and it is in their sand box area (beta programs under development that they make available to the public).
This tool shows you the trends in searches. For example, I put in “green construction” and got some interesting results. Not surprisingly the trend [...]

continue reading.....

Yup, we’ve all done it — with great enthusiasm we write our incredible marketing wisdom on the white board. Our client is stunned by our brilliance and breathless for the next point. To make room, we take our dry eraser to sweep the words into oblivion but, gulp, looks like they have been enshrined [...]

continue reading.....

Wow, I just got back from the annual gathering of Duct Tape Marketing coaches and it was an amazing event. Coaches attended from all over the country as well as from overseas. By the time I got on the plane to come home my brain was so densely packed with information and ideas I thought [...]

continue reading.....

Just a reminder that the clocks will go forward on March 11, 2007.
The US Energy Policy Act of 2005, passed last year, extended Daylight Saving Time (DST) in the U.S. by around four weeks. As a result, DST will start three weeks earlier on March 11, 2007, and end one week later [...]

continue reading.....