Marketing Help for Small Business
>I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:
What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]
My experience is that few small businesses do much in the way of PR. It is largely an afterthought and so no wonder that when they do give it a try they are not successful. To make matters worse, many small business owners are “product centric”. While it is understandable that they are excited [...]
I just read an interesting blog about eZineArticles.com by Maria Langer. Maria is the co-author of WordPress 2 which I like a lot although it is becoming slightly out of date now. Here is the link on Amazon — it doesn’t get great reviews but I think they are a little harsh. It helped me [...]
OK, this is the last post in the series of the Right Marketing Message.
Here is my handy-dandy check list to help you evaluate if your marketing messages are going to work.
You know you are wasting your marketing budget if you can answer YES to many of these questions:
Does your messaging use mainly claims that [...]
In my last post I talked about the importance of the right messaging. This post will cover what makes good messaging. To jump straight to the bottom line, we need to remember that the purpose of marketing is to “get someone with a need, to know, like, trust — and buy from you” (slight modification [...]
As many of you know, I am on the Board of Directors for the Oregon Chapter of the American Marketing Association. Its been fabulous being on the board and I am excited to report that it is time for our annual MAX awards on February 22nd at the Portland Art Museum in the renovated Kridel [...]
How many business people do you know who say that their ads do not work or that they have been disappointed in how few people visit their website? its often because the person has not built a communications foundation.
Yellow pages ads are famous for being supposedly ineffective. Just look at pretty much any page at [...]
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Marketing Plan Pro is now powered by Duct Tape Marketing. For a limited time you can buy it for $25 off!
Introductory teleseminar to help small businesses grow their sales.
One hour bi-weeklyYou can get more information here.
