Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing.
Think about Verizon Wireless. They are a great example of [...]
New Logo for Small Business in Portland OR
Published in October 16th, 2009
Some of you were kind enough to help a client of mine pick a new logo for his company. You may remember that I posted a link to a survey that showed his current logo and two other alternatives he was considering.
The three he wanted to have compared were:
Logo C was his original logo and [...]
Direct Mail Marketing – Podcast Interview
Published in August 31st, 2009
Many small business are interested in using direct mail but you need to know what you are doing in order to be successful. In this interview with Kurt Johnson, one of the founders of PostcardBuilder.com, we learn some tips and tricks in creating direct mail campaigns that will result in increased leads and business [...]
Is eMail Dying and Being Replaced by Social Media?
Published in July 29th, 2009
My kids hardly use eMail any more. It true. I was surprised when I learned this the other day. It is not that they don’t use the computer to communicate – far from it. They use Facebook and Twitter extensively. Both Facebook and Twitter allow you communicate both publicly and privately. They can involve [...]
Does Your Face Help or Hurt Trust in Your Business?
Published in July 24th, 2009
I was listening to Science Friday on National Public Radio today and they had an interesting segment on trust. The whole thing was inspired by the death of Walter Cronkite and that he apparently was a figure that inspired a high degree of trust. The host and guests were discussing why some people are more [...]
Help us Pick a New Logo!
Published in July 13th, 2009
I am helping a client to decide which of three potential logos they would like to use for their remodeling business. Would you take 5 minutes and answer a short survey? You will be asked to rate the three logos on a few different attributes and then pick your favorite. It is fast and we’d [...]
Hulu Works Amazingly Well on Hi-Def TV
Published in March 3rd, 2009
My eldest son bought PlayOn the other day. He thought it would be fun to stream Hulu videos to the TV. I thought, “sure how good can that be?”. Wow, it is amazing. The quality is very good and we are now watching all kinds of shows that either we missed or have been off [...]
Marketing Does Not Have to Be Expensive
Published in December 22nd, 2008
I came across this interesting video today on YouTube. It was completely shot on a cell phone. It is not really a marketing video although it could easily have been used for a non-profit. My point is that the quality of your message will always trump the cost of the technology you use to create [...]
New Podcast Interview on PR
Published in August 12th, 2008
I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:
What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]
Small Business PR
Published in December 17th, 2007
My experience is that few small businesses do much in the way of PR. It is largely an afterthought and so no wonder that when they do give it a try they are not successful. To make matters worse, many small business owners are “product centric”. While it is understandable that they are excited [...]
Social Media Coaching!
-
Want to Painlessly Put Social Media to Work in Your Business?
There's a lot of hype around social media but done right it can really help your business. Done poorly and you will waste hours.
Check out this self-paced online program consisting of easy to follow videos and instructions that will help you get the most out of the top social media services.
New Version – $25 off!
-
Marketing Plan Pro is now powered by Duct Tape Marketing. For a limited time you can buy it for $25 off!
