Marketing Help for Small Business
>Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing. Think about Verizon Wireless. They are a great example of [...]
Some of you were kind enough to help a client of mine pick a new logo for his company. You may remember that I posted a link to a survey that showed his current logo and two other alternatives he was considering. The three he wanted to have compared were: Logo C was his original [...]
Many small business are interested in using direct mail but you need to know what you are doing in order to be successful. In this interview with Kurt Johnson, one of the founders of PostcardBuilder.com, we learn some tips and tricks in creating direct mail campaigns that will result in increased leads and business success. [...]
My kids hardly use eMail any more. It true. I was surprised when I learned this the other day. It is not that they don’t use the computer to communicate – far from it. They use Facebook and Twitter extensively. Both Facebook and Twitter allow you communicate both publicly and privately. They can involve others [...]
I was listening to Science Friday on National Public Radio today and they had an interesting segment on trust. The whole thing was inspired by the death of Walter Cronkite and that he apparently was a figure that inspired a high degree of trust. The host and guests were discussing why some people are more [...]
I am helping a client to decide which of three potential logos they would like to use for their remodeling business. Would you take 5 minutes and answer a short survey? You will be asked to rate the three logos on a few different attributes and then pick your favorite. It is fast and we’d [...]
My eldest son bought PlayOn the other day. He thought it would be fun to stream Hulu videos to the TV. I thought, “sure how good can that be?”. Wow, it is amazing. The quality is very good and we are now watching all kinds of shows that either we missed or have been off [...]
I came across this interesting video today on YouTube. It was completely shot on a cell phone. It is not really a marketing video although it could easily have been used for a non-profit. My point is that the quality of your message will always trump the cost of the technology you use to create [...]
I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn: What is PR With the decline in the national media, why is PR still important Examples of good PR campaigns How to know if your PR is working [...]
My experience is that few small businesses do much in the way of PR. It is largely an afterthought and so no wonder that when they do give it a try they are not successful. To make matters worse, many small business owners are “product centric”. While it is understandable that they are excited about [...]
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