I just read an interesting blog about eZineArticles.com by Maria Langer. Maria is the co-author of WordPress 2 which I like a lot although it is becoming slightly out of date now. Here is the link on Amazon — it … Continue reading
OK, this is the last post in the series of the Right Marketing Message. Here is my handy-dandy check list to help you evaluate if your marketing messages are going to work. You know you are wasting your marketing budget … Continue reading
In my last post I talked about the importance of the right messaging. This post will cover what makes good messaging. To jump straight to the bottom line, we need to remember that the purpose of marketing is to “get … Continue reading
As many of you know, I am on the Board of Directors for the Oregon Chapter of the American Marketing Association. Its been fabulous being on the board and I am excited to report that it is time for our … Continue reading
How many business people do you know who say that their ads do not work or that they have been disappointed in how few people visit their website? its often because the person has not built a communications foundation. Yellow … Continue reading