Marketing Help for Small Business
>My previous post was about defining Green Marketing and this continues the thinking. The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are: The marketing [...]
Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn. We came across a term called the “Green Fog” which seems to describe the problem well. Consumers are becoming [...]
It seems we hear a lot about sustainability and environmental stewardship — particularly here in the Portland and Vancouver area. But how important is it to you really? Does it affect how you select companies to do business with? And what for you is sufficient for a company to say it is a good environmental [...]
The Wall Street Journal had a special environmental section a few days ago. It had some interesting statistics from a recent US poll such as: 34% of respondents said global warming was a serious problem and immediate action was necessary, up from 29% last year and 23% in 1999 An ABC News poll released in [...]
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