In my newsletter I have begun a series on sales prospecting using social media. The last two issues have been on techniques and tips to use Linked In to find and develop sales prospects. Future issues will focus on Facebook and Twitter.
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There is a lot of confusion over the difference between “Pages” and “Groups” on Facebook. The difference is actually quite simple:
Pages are used by celebrities, brands and companies. Only the legal owner/representative can create a page. A group however can be created by people who have an interest in something without being the legal [...]

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Came across an interesting site called www.brandtags.net. They call themselves a a “collective experiment in brand perception”. When you go to their site you can look at the most common words and phrases that people attach to specific brands. Most of what they show are the larger companies so as to have enough [...]

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I have been playing with TweepSearch recently thanks to my colleague Dan Berne. It is a simple tool that lets you search Twitter through keywords in the owner’s Twitter profile. I am interested in what small business owners in Portland Oregon are saying so I did a search based on “business owner portland”. There were [...]

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Casey Boggs pointed to me to this interesting post the other day. I thought much of it was pretty accurate. Social media is not the be-all-and-end-all. It has a role but it can’t do everything. Here are the main points of when social media doesn’t work for B2B from the post on the blog Social [...]

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It seems we are hearing more and more about social media. Everyone and their uncle are getting involved — literally.
According to an article by Strategy Labs, Facebook users of age 35 to 54 grew 276.4% from June 08 to January 09. The numbers come from Facebook’s own statistics. The growth for this demographic is roughly [...]

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My kids hardly use eMail any more. It true. I was surprised when I learned this the other day. It is not that they don’t use the computer to communicate – far from it. They use Facebook and Twitter extensively. Both Facebook and Twitter allow you communicate both publicly and privately. They can involve [...]

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Since January I have been using a web based conferencing tool called Cool Conference Live and I have been very pleased with it. What is more, it costs less than $50 a year to use.You can try it out for free but your participants will see ads. Much better is to spend the $50 which [...]

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I came across a very interesting blog entry from Guy Kawasaki about:

how he uses Twitter
his favorite Twitter tools
techniques and
the use of ghost writters – yes ghost writters.

What was most interesting however, was his approach is to using Twitter as a live broadcast medium. He uses a team of 4 ghost writers as [...]

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Google now has made available a new service called Google Profiles. As the name would suggest you can add a personal profile which becomes indexed by Google. Since so many people use the web to find people it is probably a good idea to create your own Google Profile and grow the internet real estate [...]

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