Marketing Help for Small Business
>In my newsletter I have begun a series on sales prospecting using social media. The last two issues have been on techniques and tips to use Linked In to find and develop sales prospects. Future issues will focus on Facebook and Twitter. My newsletter is free and you can unsubscribe at any time. At the [...]
There is a lot of confusion over the difference between “Pages” and “Groups” on Facebook. The difference is actually quite simple: Pages are used by celebrities, brands and companies. Only the legal owner/representative can create a page. A group however can be created by people who have an interest in something without being the legal [...]
Came across an interesting site called www.brandtags.net. They call themselves a a “collective experiment in brand perception”. When you go to their site you can look at the most common words and phrases that people attach to specific brands. Most of what they show are the larger companies so as to have enough data to [...]
I have been playing with TweepSearch recently thanks to my colleague Dan Berne. It is a simple tool that lets you search Twitter through keywords in the owner’s Twitter profile. I am interested in what small business owners in Portland Oregon are saying so I did a search based on “business owner portland”. There were [...]
Casey Boggs pointed to me to this interesting post the other day. I thought much of it was pretty accurate. Social media is not the be-all-and-end-all. It has a role but it can’t do everything. Here are the main points of when social media doesn’t work for B2B from the post on the blog Social [...]
It seems we are hearing more and more about social media. Everyone and their uncle are getting involved — literally. According to an article by Strategy Labs, Facebook users of age 35 to 54 grew 276.4% from June 08 to January 09. The numbers come from Facebook’s own statistics. The growth for this demographic is [...]
My kids hardly use eMail any more. It true. I was surprised when I learned this the other day. It is not that they don’t use the computer to communicate – far from it. They use Facebook and Twitter extensively. Both Facebook and Twitter allow you communicate both publicly and privately. They can involve others [...]
I came across a very interesting blog entry from Guy Kawasaki about: how he uses Twitter his favorite Twitter tools techniques and the use of ghost writters – yes ghost writters. What was most interesting however, was his approach is to using Twitter as a live broadcast medium. He uses a team of 4 ghost [...]
There is a lot of hype around Twitter for business but how useful is it really? The answer of course is – “it depends”. It depends on what you want to accomplish and how much effort you are prepared to put into it. Twitter is a tool and like any tool it is impotent until [...]
We’re pledging to make a referral to a business we want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan – won’t you join us. http://www.makeareferralweek.com/pledge Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business [...]
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