With all the bad economic news many companies cut back or postpone their marketing. I know if sounds self serving (since I am a marketing coach) but if you think about it, marketing is an investment in growing your company. It is not just a cost. If you are spending money on marketing and it [...]

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I am very excited to announce that through my affiliation with Duct Tape Marketing, we are now a Sage Preferred Vendor. This means that Sage Authorized Resellers can use our marketing services and receive co-op funds of up to 70% of the cost.
I am looking forward to helping Sage Resellers to grow their business.
We will [...]

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My previous post was about defining Green Marketing and this continues the thinking.
The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are:

The marketing of environmentally [...]

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Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn.
We came across a term called the “Green Fog” which seems to describe the problem well. Consumers are becoming slightly [...]

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I would like to offer a free marketing service. In the interests of transparency my goal is to use this service to build more content for the blog/website and to make sure the content is relevant.
What I am offering is each week to answer a few marketing questions that you may have about marketing your [...]

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** UPDATE **
I now have Andy Sernovitz’s Podcast interview up on my podcast site for you to listen to.
** END OF UPDATE **
I went to an excellent marketing conference yesterday at the Portland Art Museum. Weep all of you who weren’t able to go because you really missed something special.
The topic was “alternative” marketing [...]

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On May 22nd at the Portland Art Museum, the Oregon Chapter of the American Marketing Association will be holding it’s annual conference and WOW it looks like it is going to be excellent.
The topic is Non-Traditional Marketing Goes Mainstream and there will be a strong line-up of speakers including Andy Sernovitz, Author of - Word [...]

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One of the foundational elements of small business marketing is to find a way to be different from your competitors in a way that is meaningful to customers. The best way to do this is to really understand their frustrations and pain. In that way you can tailor your products and services to best address [...]

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I heard a great segment on National Public Radio the other day which demonstrated in spades the value of niche marketing. It was about some folks who wanted to learn how to make a website and thought it would be funny to create a site for what they called the “Prairie Tumbleweed Farm” - a [...]

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This month’s Marketing News reports that an August Gallup poll reveals that 72% of American consumers now pay more attention to which country produces the goods they buy. Sixty-five percent say that they make an effort to avoid products bought in China and expressed a willingness to pay more for goods made in the USA.
Most [...]

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