I just got back from visiting the NAB (National Association of Broadcasters) and Kioskcom trade-shows in Las Vegas. While I saw lots of great gadgets and eye candy unfortunately I also saw plenty of poor marketing!
Imagine if you will, a crowded convention center with hundreds of booths. The noise and flashing of lights is tiring [...]
Churches and Non-Profits Also Need Marketing
Published in February 28th, 2010
Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship responsibility to take marketing seriously. Members, congregations and donors expect their donations to be wisely used to the benefit of the [...]
Be Single Minded in Your Marketing
Published in January 18th, 2010
Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging we end up communicating nothing.
Think about Verizon Wireless. They are a great example of [...]
New Logo for Small Business in Portland OR
Published in October 16th, 2009
Some of you were kind enough to help a client of mine pick a new logo for his company. You may remember that I posted a link to a survey that showed his current logo and two other alternatives he was considering.
The three he wanted to have compared were:
Logo C was his original logo and [...]
Duct Tape Marketing Coaching Program Starts this Thursday! (webinar series)
Published in September 29th, 2009
As many of you know, I have been running a group marketing coaching program called the Catalyst over the summer. It went really well and I have decided to run it again this fall (or autumn if you speak English as I do!). It is designed to help business owners put in to action [...]
Attract the Ideal Customer
Published in June 8th, 2009
I presented the “7 Steps to Successful Small Business Marketing” at a class full of entrepreneurs at Clackamas Community College last week. It was a fun group and we had a great time. I had intended speaking for an hour or so plus questions but we eventually wrapped up after 2 and a half hours. [...]
Marketing Observations from The Sage Insights Conference
Published in May 14th, 2009
I am just wrapping up my attendance at the Sage Insights conference in Nashville. It is a conference for Sage VARs/resellers and vendors. We had a Duct Tape Marketing booth at the trade show part of the conference.
Myself, John Jantsch (founder of Duct Tape Marketing) and a couple of other coaches got to talk to [...]
If you are out of sight…you may become out of business!
Published in March 20th, 2009
A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote from the study:
“When asked about their own banks, insurance companies and investment firms, 55% [...]
Direct Mail Tips Video
Published in March 20th, 2009
Duct Tape Marketing’s Twitter feed tis morning pointed to an interesting video from Pitney Bowes with some great direct mail tips. The video gives some interesting insights into how people sort through their mail.
Times are Tough But Can You Afford Not to do Marketing?
Published in February 25th, 2009
As you might expect, I meet quite a lot of business owners in the course of a week. It is interesting to hear their perspective on marketing since this economic crisis started to worsen back in November. I have definitely seen a change in attitude. I am now seeing two very clear camps whereas previously [...]
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