Be Single Minded in Your Marketing

Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging … Continue reading

Duct Tape Marketing Coaching Program Starts this Thursday! (webinar series)

As many of you know, I have been running a group marketing coaching program called the Catalyst over the summer. It went really well and I have decided to run it again this fall (or autumn if you speak English … Continue reading

If you are out of sight…you may become out of business!

A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote … Continue reading