I work with a lot of companies and get to see how business owners think about their businesses. Probably the hardest thing for most, is finding their core difference. You know how it goes. Ask 10 business owners how they … Continue reading
I just got back from visiting the NAB (National Association of Broadcasters) and Kioskcom trade-shows in Las Vegas. While I saw lots of great gadgets and eye candy unfortunately I also saw plenty of poor marketing! Imagine if you will, … Continue reading
Its not always viewed this way but all organizations that want to attract people need to consider some form of marketing. Marketing is an investment not just an expense. Frankly it is a stewardship responsibility to take marketing seriously. Members, … Continue reading
Many of us small business folks are guilty of throwing in everything but the kitchen sink into our marketing. We are concerned about perhaps missing something important that our prospects need to know. Unfortunately when we clutter up our messaging … Continue reading
Some of you were kind enough to help a client of mine pick a new logo for his company. You may remember that I posted a link to a survey that showed his current logo and two other alternatives he … Continue reading
As many of you know, I have been running a group marketing coaching program called the Catalyst over the summer. It went really well and I have decided to run it again this fall (or autumn if you speak English … Continue reading
I presented the “7 Steps to Successful Small Business Marketing” at a class full of entrepreneurs at Clackamas Community College last week. It was a fun group and we had a great time. I had intended speaking for an hour … Continue reading
I am just wrapping up my attendance at the Sage Insights conference in Nashville. It is a conference for Sage VARs/resellers and vendors. We had a Duct Tape Marketing booth at the trade show part of the conference. Myself, John … Continue reading
A very interesting study was just done by Nielson on the value of advertising by financial institutions. It shows that when financial institutions are building their brand through advertising, the confidence in those companies goes up. Here is a quote … Continue reading
Duct Tape Marketing’s Twitter feed tis morning pointed to an interesting video from Pitney Bowes with some great direct mail tips. The video gives some interesting insights into how people sort through their mail.