Taking On A Giant in Travel – AMA Luncheon

The Dec 9th (Tuesday), Oregon Chapter of the American Marketing Association luncheon will feature Kent Craford, CEO and co-founder, SeaPort Airlines and Steve Kokes, President & Strategic Director, Coates Kokes. They will talk about launching a new alternative airline in … Continue reading

What is Green Marketing? Part Deux

My previous post was about defining Green Marketing and this continues the thinking. The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using … Continue reading