Conversation with the Vancouver Business Journal

Published in February 13th, 2009
Posted by Michael in PR, Podcasts
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I recently completed an interesting interview with John McDonagh who is the publisher of the Vancouver Business Journal. This podcast will give you some great insights into the publishing of a local business journal. If you want to understand how the media tick you will enjoy this recording.Perhaps of surprise to some business owners [...]

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What is Public Relations?

Published in December 16th, 2008
Posted by Michael in PR
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Casey Boggs from LT Public Relations, talks in his blog about what PR is and what it is not. He has some great examples of misconceptions.
At LT Public Relations, we’re constantly up against what people think public relations is and we’ve realized the perception is usually not good–and the understanding of what PR [...]

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New Podcast Interview on PR

Published in August 12th, 2008
Posted by Michael in Communications, PR, Podcasts
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I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:

What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]

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