Marketing Help for Small Business
>My previous post was about defining Green Marketing and this continues the thinking.
The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are:
The marketing of environmentally [...]
Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn.
We came across a term called the “Green Fog” which seems to describe the problem well. Consumers are becoming slightly [...]
This month’s Marketing News reports that an August Gallup poll reveals that 72% of American consumers now pay more attention to which country produces the goods they buy. Sixty-five percent say that they make an effort to avoid products bought in China and expressed a willingness to pay more for goods made in the USA.
Most [...]
I came across a very interesting tool today. It is called Google Trends and it is in their sand box area (beta programs under development that they make available to the public).
This tool shows you the trends in searches. For example, I put in “green construction” and got some interesting results. Not surprisingly the trend [...]
The Wall Street Journal had a special environmental section a few days ago. It had some interesting statistics from a recent US poll such as:
34% of respondents said global warming was a serious problem and immediate action was necessary, up from 29% last year and 23% in 1999
An ABC News poll released in 2002 showed [...]
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Introductory teleseminar to help small businesses grow their sales.
One hour bi-weeklyYou can get more information here.
