Marketing Help for Small Business
>I was recently in Japan on business and observed something interesting while looking for something to quench my thirst. There are drink vending machines all over the place and I quickly found one that dispensed my beverage of choice. Both a small and a large size were available but to my surprise both were the [...]
It seems we are hearing more and more about social media. Everyone and their uncle are getting involved — literally. According to an article by Strategy Labs, Facebook users of age 35 to 54 grew 276.4% from June 08 to January 09. The numbers come from Facebook’s own statistics. The growth for this demographic is [...]
I went to a luncheon put on by Umpqua Bank today. They speaker was Ray Davis the bank’s CEO. He is an excellent speaker and I thought provided a refreshing perspective on the financial crisis. Ray explained how the financial services bailout works; basically the government made the banks an offer they couldn’t refuse! Ray’s [...]
The election is over and wow, what an interesting evening it was. I get the sense that in a few hours the mood of the country changed. My friend Phil Bernstein said it so very well on his blog this morning: Last night on CNN, I watched John McCain deliver a gracious and respectful concession [...]
UPDATED 12/26/2008: Well obviously the good folks who did this study were more than a little off the mark. Everything I am reading says that holiday sales were terrible. I considered just deleting it but perhaps it is a good discussion topic. I suppose to be fair they also talk about strategic shopping. I don’t [...]
I recommend this excellent post from John Jantsch of Duct Tape Marketing about the value of social networks for business. Read on: “Sometimes people question the benefits of belonging to multiple social networks and building out all those detailed profiles on each. I don’t know that I want to use this post to try to [...]
OK, I am going to do it. I’ve been resistant and I’m still not totally sure I want to do this but I have now joined the millions who are tweeting. Yes, I signed up for twitter. I know a number of business people who are using it and so it is time for me [...]
My previous post was about defining Green Marketing and this continues the thinking. The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are: The marketing [...]
Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn. We came across a term called the “Green Fog” which seems to describe the problem well. Consumers are becoming [...]
This month’s Marketing News reports that an August Gallup poll reveals that 72% of American consumers now pay more attention to which country produces the goods they buy. Sixty-five percent say that they make an effort to avoid products bought in China and expressed a willingness to pay more for goods made in the USA. [...]
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