Do Social Network Profiles Help Your Business?

I recommend this excellent post from John Jantsch of Duct Tape Marketing about the value of social networks for business. Read on: “Sometimes people question the benefits of belonging to multiple social networks and building out all those detailed profiles … Continue reading

What is Green Marketing? Part Deux

My previous post was about defining Green Marketing and this continues the thinking. The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using … Continue reading

What is Green Marketing?

Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn. We came across a … Continue reading