Google Grants Adwords for Non-Profits

Published in April 28th, 2008

I came across an interesting piece of information today. Apparently for certain non-profits Google will give free advertising in the form of Google Adwords. The criteria is that the organization has to be a 501(c)(3) and cannot be religious or political in nature.
This could be a great way for non-profits to get the word out [...]

Podcasts on Advertising Now Available

Published in April 24th, 2008

Posted by Michael in Advertising, Podcasts

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If you haven’t checked out our podcast library now is the time to do it. We have two excellent new podcast interviews on the topic of small business advertising. Lorna Doberstein of KPAM radio gives us some insight about the power of radio advertising and Phil Bernstein from Clear Channel talks about the “7 Deadly [...]

Google AdWords For Small Business

Published in February 25th, 2008

Posted by Michael in Advertising, Podcasts

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I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the [...]

Micro Testing of Headlines

Published in February 23rd, 2008

Posted by Michael in Advertising, Internet

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I recently read Tim Ferriss’s “The Four Hour Workweek” and listened to an interview between John Jantsch and Tim yesterday. The whole book is very thought provoking but there was one section in particular that caught my attention and that was with respect to Mirco Testing.
Often when we are writing an ad we want to [...]