New Idea - Build Your Own Power Networking Event

Published in October 15th, 2008
Posted by Michael in Business Strategy, Events, Networking
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Are you tired of going to networking events that yield few leads? Is your ideal customer in hiding?
How about this idea. Form your own networking evening in conjunction with two or three other companies who target the same customer as you. Each company invites their own customers and prospects and the result is that you [...]

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Creating Your Sales Prospecting Plan - Strategic Alliances

Published in January 30th, 2008
Posted by Michael in Business Strategy, Sales
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As you put together your sales prospecting plan, give some thought to strategic alliances. Working with a other companies who have

Complementary products or services
And target the same customers

can be a win win for growing leads, referrals and personal introductions. The way it works is that you are leveraging each other’s sales and marketing efforts. [...]

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