Marketing in a Recession?

Published in September 22nd, 2008
Posted by Michael in Marketing Strategy, Podcasts
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With all the bad economic news many companies cut back or postpone their marketing. I know if sounds self serving (since I am a marketing coach) but if you think about it, marketing is an investment in growing your company. It is not just a cost. If you are spending money on marketing and it [...]

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Micro Testing of Headlines

Published in February 23rd, 2008
Posted by Michael in Advertising, Internet
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I recently read Tim Ferriss’s “The Four Hour Workweek” and listened to an interview between John Jantsch and Tim yesterday. The whole book is very thought provoking but there was one section in particular that caught my attention and that was with respect to Mirco Testing.
Often when we are writing an ad we want to [...]

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