Great Example of Competitive Difference

Published in April 3rd, 2008
Posted by Michael in Marketing Strategy
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One of the foundational elements of small business marketing is to find a way to be different from your competitors in a way that is meaningful to customers. The best way to do this is to really understand their frustrations and pain. In that way you can tailor your products and services to best address [...]

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Creating Your Sales Prospecting Plan - Strategic Alliances

Published in January 30th, 2008
Posted by Michael in Business Strategy, Sales
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As you put together your sales prospecting plan, give some thought to strategic alliances. Working with a other companies who have

Complementary products or services
And target the same customers

can be a win win for growing leads, referrals and personal introductions. The way it works is that you are leveraging each other’s sales and marketing efforts. [...]

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