Sales and Marketing Therapy Live Interviews (FREE)

Published in November 18th, 2008

Posted by Michael in Events, Marketing Strategy, Podcasts, Sales

The sales and marketing doctors will be in session! Are you brave enough to get on our examination table?
In December myself and Jeff Schneider of the Sandler Sales Training institute will host a live podcast by telephone interview series called “Sales and Marketing Therapy”. We will be taking your questions on sales and marketing topics [...]

New Podcast Interview on PR

Published in August 12th, 2008

Posted by Michael in Communications, PR, Podcasts

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I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:

What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]

Podcasts on Advertising Now Available

Published in April 24th, 2008

Posted by Michael in Advertising, Podcasts

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If you haven’t checked out our podcast library now is the time to do it. We have two excellent new podcast interviews on the topic of small business advertising. Lorna Doberstein of KPAM radio gives us some insight about the power of radio advertising and Phil Bernstein from Clear Channel talks about the “7 Deadly [...]

Google AdWords For Small Business

Published in February 25th, 2008

Posted by Michael in Advertising, Podcasts

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I just posted my latest podcast which is an interview with Tom Hale from Thomas Creek Concepts in Portland Oregon. Tom is an AdWords expert and consultant. He helps companies (small and large) to optimize their AdWords marketing budget. In this interview Tom gives us an overview of Google’s AdWords and explains some of the [...]