Start your 2009 Success with our Kick-Start Marketing “Book Club”!

Published in November 20th, 2008

Get a Start on 2009 Success
Get a Start on Your Marketing Plan
It’s amazing how quickly the year has flown by and if you are like many small business owners you still don’t have a marketing plan.
But without a plan how can you expect to meet your goals?
In difficult economic times like this it is more [...]

New Podcast Interview on PR

Published in August 12th, 2008

Posted by Michael in Communications, PR, Podcasts

1 Comment

I just completed another Podcast interview of interest to small business owners. In this interview with my guest Casey Boggs, President of LT Public Relations, we learn:

What is PR
With the decline in the national media, why is PR still important
Examples of good PR campaigns
How to know if your PR is working
Top tips to successful PR
Should [...]

Word of Mouth Marketing

Published in May 23rd, 2008

Posted by Michael in Internet, Marketing Strategy

2 Comments

** UPDATE **
I now have Andy Sernovitz’s Podcast interview up on my podcast site for you to listen to.
** END OF UPDATE **
I went to an excellent marketing conference yesterday at the Portland Art Museum. Weep all of you who weren’t able to go because you really missed something special.
The topic was “alternative” marketing [...]

Marketing Conference in Portland

Published in May 14th, 2008

Posted by Michael in Events, Marketing Strategy

No Comments

On May 22nd at the Portland Art Museum, the Oregon Chapter of the American Marketing Association will be holding it’s annual conference and WOW it looks like it is going to be excellent.
The topic is Non-Traditional Marketing Goes Mainstream and there will be a strong line-up of speakers including Andy Sernovitz, Author of - Word [...]

Create Your Sales Prospecting Plan - Networking

Published in January 16th, 2008

Posted by Michael in Networking, Sales

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(The following is a summary of the key points from the PBA Cornerstones seminar on Jan 10th. Jeff Schneider, Bill Dolan and myself were presenters)
Networking should be an important component of your sales prospecting plan. Most business people get involved in networking at some point or another but very few are strategic about it. [...]