OK, I am going to do it. I’ve been resistant and I’m still not totally sure I want to do this but I have now joined the millions who are tweeting. Yes, I signed up for twitter. I know a number of business people who are using it and so it is time for me [...]

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My previous post was about defining Green Marketing and this continues the thinking.
The term “Green Marketing” is used in a very imprecise way. It is thrown around to mean very different things. As look at how companies are using the phrase I have concluded that it comes in three flavors. They are:

The marketing of environmentally [...]

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I came across a great free tool that lets your clients leave you a voice message. The message can be downloaded and used for many purposes. I thought this might be a great way of gathering client testimonials. Some people don’t want to take the time to write something but they may record a message.
The [...]

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