What is Green Marketing?

Published in July 29th, 2008
Posted by Michael in Environmental, Marketing Strategy, Social trends
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Myself and some colleagues have been talking about what “Green Marketing” really means. It seems every other magazine or newspaper is talking about “green” this or “green” that and they aren’t talking about watering your lawn.
We came across a term called the “Green Fog” which seems to describe the problem well. Consumers are becoming slightly [...]

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How Important is Environmental Stewardship in Your Selection of Products and Services?

Published in March 3rd, 2008
Posted by Michael in Environmental
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It seems we hear a lot about sustainability and environmental stewardship — particularly here in the Portland and Vancouver area. But how important is it to you really? Does it affect how you select companies to do business with?
And what for you is sufficient for a company to say it is a good environmental steward? [...]

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