It’s Time to Prepare
for Growth!
Session Details
Session 1 - Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer are essential first
marketing steps. When you clearly define your ideal client and uncover their buying
patterns you will attract more of the clients you want.
Session 2 - Creating a Unique Core Message
Most prospects view one business like another. When that happens, you are left to
compete on price. One of the most important marketing strategies any small business
must master is the art of differentiation. Find what sets you apart from your competition,
one that matters to your ideal clients.
Session 3 - Give Them an Image - It’s All About the Package
One of the elements that contributes greatly to your success is the experience that your
clients and prospects have with your company. A great deal of this experience can be
found in the image that your company projects. This image and how you present your
products and services can be the key to delivering your core unique difference and
making you the obvious choice.
Session 4 - A Marketing Kit that Speaks to Each Prospect
Your marketing copy is king. Forget the tri-fold brochure and step up to a marketing tool
that will educate your clients and really show them how you have what they need. An
inexpensive and flexible marketing kit allows you to personalize your communications
and speak to each prospect individually.
Session 5 - Advertising
Most companies pour what little money
they have into advertising. It's not that
advertising doesn't work; it's that they
don't understand the right strategies to
put it to work. Discover cost effective
ways to get your advertising to produce
high quality, qualified leads.
Session 6 - Referral Marketing:
Generating a Flood of New
Business Without
Spending a Dime
In some industries, referrals are the best
way to gain access to your ideal target
market. Not many people go to the
phone book to find a doctor, lawyer or
accountant! Learn how to generate
referrals in a systematic way and
discover some great promotions used by
real-world referral generating small
businesses.
Session 7 - Public Relations
Public Relations: The most believable
form of marketing that exists.
Some of Duct Tape Marketing’s most
impressive sales have been produced
after a publication had good things to
say about our system. There is
something very powerful about a third-
party endorsement from a magazine or
newspaper. In this session we will
remove the mystery behind PR.
Session 8 - Building Website Traffic and Repeat Visitors -
Optimization, List Building and Local Search
A web site should be so much more than a static brochure. Many websites are not
earning their keep. You will learn how to use your web site to generate leads 24/7 and
increase your exposure tenfold.
Session 9 - Social Media: New Marketing With a Buzz, But is it Right
for Your Business?
There is a lot of talk around social media but how do we separate the hype from the fact
and which social media tools are right for your business. In this session we will talk about
the role of social media in your marketing plan. We’ll talk about blogs, podcasts, Twitter,
Linked-In, Facebook and more.
Session 10 - Marketing Automation & Building Your Marketing
Accountability Plan
In this session we cover how to capture leads and respond in a personalized but
automatic way. We also talk about eNewsletters and how to build credibility over the
sales cycle so that prospects remember and chose to do business with your company.
In the second half of this session we discuss how marketing is an ongoing process.
Learn how to stay on top of your marketing "to-do's" and to continuously review, revise,
re-implement.
At the End of 6 months
Need additional help? You will have the opportunity to join our ongoing Marketing
Maintenance Program for a small monthly fee.
Ready to Get Started?
Fill out the form above.
Still not sure?
Schedule a 1-on-1 30-minute session with Michael to see if this program is right for you!
YES - Sign Me Up!