Get Your Business Ready To Grow in 2009

Session Details

Session One - Discover Your Ideal Target Market
Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. Defining your ideal client and uncover their buying patterns and hot buttons is critical.

Session Two - Creating a Unique Core Message
Most prospects view one business like another. When that happens, you are left to compete on price. One of the most important marketing strategies any small business must master is the art of differentiation. Find what sets you apart from your competition, one that matters to your ideal clients.

Session Three - Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to your success is the experience that your clients and prospects have with your company. A great deal of this experience can be found in the image that your company projects. This image and how you present your products and services can be the key to delivering your core unique difference and making you the obvious choice in your industry.

Session Four – A Marketing Kit That Speaks To Each Prospect
Your Marketing Copy is King. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. An inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually.

Session Five - Advertising & Direct Mail: Creating a plan for guaranteed results
Most small business pour what little money they have into advertising. It's not that advertising doesn't work; it's that they don't understand the right vehicles or strategies to put it to work. Discover cost effective avenues and ways to get your advertising to produce high quality, qualified leads.

Session Six - Referral Marketing: Generating a flood of new business without spending a dime
For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.

Session Seven - Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.

Session Eight - Building traffic and repeat visitors - optimization, list building and local search
A web site should be so much more than a static brochure. Extend your web site and online presence to generate leads 24/7 and increase your exposure tenfold.

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